Isaiah 29:13-14 1 Corinthians 1:10–2:16
Redefinitions: The Name That Changes Everything
Imagine, if you will, that while you are enjoying a leisurely moment drinking a Capuchino and eating a delicious apple-pie in a quiet restaurant, you overhear two men talking with the enthusiasm of men who had found something worth boasting about.
One of them leans forward and says, "I’ve just ordered the new Tesla with the self-drive features." The other man raises his eyebrows. "Tesla? That’s impressive. I’ve been looking at the Mercedes EQ series myself." And so it began…the familiar ritual.
Tesla versus Mercedes. Innovation versus engineering tradition. Performance figures quoted like sacred texts. Brand names spoken almost with reverence. You soon realise that the conversation really isn’t about cars at all. It is about identity…about owning something impressive…and about having one’s name attached to something that carries prestige.
And the longer you listen, the clearer it becomes that these are not merely consumers. They are disciples of brands.
Now, before we judge them too quickly, we must recognise something uncomfortable. We live in a world of brands and loyalties.
Apple or Android. Nike or Adidas. BMW or Tesla or Mercedes or Porche. Or Ford or Toyota or Fiat. Or insert the names of football clubs or nationalities. Each name carries weight and therefore each brand can become a badge of identity.
What Paul confronts in 1 Corinthians is not so very different, except the brands were not cars, or shoes, or clubs. They were church leaders.
"I follow Paul." "I follow Apollos." "I follow Cephas." "I follow Christ."
These were not necessarily disagreements about truth…these were not disputes about doctrine…they were attachments to personalities. The Corinthian believers were building their identity on eloquence, wisdom, ability, and association. Or, perhaps, it was simply that they attached themselves to those who said what they wanted to hear.
And so Paul steps into this spiritual marketplace and begins to redefine everything, firmly encouraging the church of God in Corinth, who up until that time had not split or splintered, to be restored to one mind and purpose.
Now while Paul does not ignore the reality of divisions in the body, that is not the main issue in this passage…the main issue is the shared identity in Jesus. They are one and therefore they ought to live what they are. And yet although he doesn’t dwell on the reality of divisions, he does ask piercing questions:
"Has Christ been divided?" "Was Paul crucified for you?" "Were you baptised in the name of Paul?" These kinds of questions are not merely rhetorical. They are surgical. They cut through illusion and confusion, because division in the church is not fundamentally about personality clashes or preference. Division in the church is about misplaced identity. And that brings us to one of the most important truths in this passage.
Our identity as believers centres on our belonging to Jesus. The sacrament of baptism is first and foremost an illustration of belonging, not branding…and, as such, it defines not what or whom you choose to embrace, but who has chosen to embrace you. Baptism is not a sign of what you have done or believed…it is a sign of what God has done in and through Jesus. When you were baptised, you did not add your name to the book of life…your name was written in the book of life because you were joined to a Person.
Paul says something remarkable here: "I thank God that I baptised none of you except Crispus and Gaius… so that no one can say you were baptised in my name." Just as an aside, I love the fact that Paul initially omitted the name of Stephanas because Stephanas was more than likely right there at the time Paul was writing this letter. So you can imagine Stephanas clearing his throat and saying: “Uhm, Paul…remember me? You baptised me and my entire household. Remember?”
Now, at first glance, what Paul says about baptism here may sound strange. You may well ask, is Paul minimising baptism? Well, I don’t think so. I think he is protecting it, because baptism is not branding. Baptism is belonging.
In the Early Church, baptism marked allegiance. It declared spiritually that the one baptised belonged to the one into whose name they were baptised. And that name was not Paul, Apollos, or Cephas.
You see, when someone is baptised in the name of Jesus, something profound is declared: identification through Jesus, union with Jesus, participation in the death and resurrection of Jesus. When you are baptised, you are baptised into Jesus, not into a personality, not into a movement, not into a denomination, not into a style of worship. And that truth alone destroys the very foundation of spiritual pride because if you belong to Jesus and I belong to Jesus, well then neither of us outranks the other. The ground is level at the cross and at the throne.
Now, again as an aside, it is interesting to note that in 1 Corinthians 10 Paul speaks about the slaves divinely saved or delivered from Egypt as being “baptised into Moses” by going through the Red Sea…a waterless baptism, if you will. Now, while it is true that the Jews during the time of Jesus’ earthly ministry identified themselves as children of Abraham by virtue of the rite of circumcision, they also identified themselves as “disciples of Moses” (John 9:28).
Incidentally, I believe that this is what Jude (Jude 1:9) meant when he spoke about the Archangel Michael contending with the devil over the “body of Moses”…the dispute was not over the earthly remains of Moses as an individual, but rather over the future of the people of Israel as a body who challenged the faith and practice of the Church.
Be that as it may, I think that as identity markers, both circumcision and baptism speak about taking on the identity of the one to whom we are joined. That’s why Paul says in Colossians 2: “In (Jesus) you were also circumcised with a circumcision not performed by human hands. Your whole self, ruled by the flesh was put off (or cut off) when you were circumcised by Christ, having been buried with him in baptism, in which you were also raised with him through your faith in the working of God, who raised him from the dead.”
Both circumcision and baptism are markers or indicators of belonging to God and to the community of believers.
But these rites and rituals speak of our identity not in and of themselves, but rather in what or whom they represent. In fact baptism means nothing without the cross…which makes one wonder why the sacrament of baptism has caused such division in the Body of Christ. Perhaps for the same reasons it caused division in Corinth. When I focus on something that I can claim as my decision and my doing rather than on that which emphasises my inability to do anything to save myself, I open to door to a Gospel that is not the Gospel of Jesus.
These kinds of theologically divisive debates surely empty the cross of its power. Is it possible that they expose the uncomfortable truth that while we say we follow Jesus, all too often we live as though we follow platforms, personal preferences, personalities, movements, and ministries. We compare preachers. We compare theologians. We rank churches. We measure influence. And all the while, the cross stands quietly in the background…ignored, overshadowed, tolerated…but not central.
And into that ignorance or misplaced loyalty, Paul speaks a sentence that reshapes everything. "The message of the cross is foolishness to those who are perishing, but to us who are being saved it is the power of God."
The world defines power one way. God defines it another way. The world sees power in strength, achievement, influence, persuasion, and prestige. But God reveals power through a crucified Saviour. Not a throne, but a cross. Not applause, but rejection. Not admiration, but humiliation.
And herein lies the scandal because a crucified Messiah was not merely unexpected…it was offensive. Execution by crucifixion was reserved for criminals and rebels. It was designed to shame, degrade, and terrify. And yet Paul stands in the marketplace of ideas and ideologies and proclaims: This is power. Not persuasive speech or clever rhetoric. Not philosophical brilliance, but a dying Saviour.
Why? Well, because the cross accomplishes what human strength never could. It deals with the global problem of sin and the divine penalty it incurs. It addresses the inability of humans to save themselves. It speaks of the gracious provision of deliverance through the substitutionary sacrifice of the incarnated Son. It defeats the powers of darkness. It transforms dead hearts into living ones.
No speech, philosophy, personality, education, or effort can do that…only the cross can…and it is because of the cross that we are all in Jesus.
And from this foundational truth, Paul launches into a section in which he redefines the things that were causing division in the church of God in Corinth.
Firstly he redefines wisdom. Corinth admired intelligence. Rhetoric was entertainment. Philosophical debate was prestigious. Public speaking was a performance art.
But Paul quotes from Isaiah 29 where God says: "I will destroy the wisdom of the wise."
So then Paul asks in reference to the “foolishness” of the cross: "Where is the wise one? Where is the expert in the Law? Where is the debater of this age?"
These are not idle questions, dearest beloved brethren. They are courtroom challenges, because human wisdom failed and continues to fail to discover God. While human philosophy can at times define the problem of sin it cannot solve it. While human brilliance can debate the issues of life it cannot rescue humanity from death.
So God chose what looked foolish to make known to the world what it could not discover on its own.
You see, God is not interested in impressing the world. He is interested in saving it. So we preach Christ crucified despite the demand for a more elevated narrative.
The second thing Paul redefines is status as he now turns the spotlight onto the Corinthians themselves. He asks: Look at what you were when God first called you. Not many of you were wise, not many of you were influential, not many of you were noble. Now, of course by using the words “not many” Paul indicates that there were some who were wise, influential, and noble among them, but they seem to have been in the minority.
So it is safe to say that God did not build his church in Corinth from society’s elite. He chose the overlooked, the dismissed, the unnoticed.
And he chose them all…the wealthy and the poor…the influential and the oppressed…he chose them all not because they were worthy, but because he is merciful and because he always does the exact opposite of what the world expects and demands.
And this is where pride collapses.
Because if God chose you…not because you were impressive, but because he is gracious…well then boasting becomes absurd. The only legitimate boast is this: "Let the one who boasts, boast in the Lord."
Status in the church collapses in the presence of Jesus who has become for us wisdom from God…our righteousness, our holiness, our redemption.
The third thing Paul redefines is the method of the delivery of the message. I think this is often the reason why believers do not tell others about Jesus because they feel that they lack the eloquence or the wisdom or the fine speech they think is necessary for the proclamation of the Gospel. But Paul blows all that out of the water in this next section where he reminds the Corinthians of the time when he first came to Corinth.
"I did not come,” he says, “with lofty speech or wisdom." No, that would have been the expected method, right? The itinerant debaters of the age were impressive. But Paul deliberately refused to rely on rhetorical brilliance.
Why? Well, I think because he feared something far worse than rejection. He feared empty faith. You see, faith built on personality collapses when the personality disappears. Faith built on persuasion weakens when persuasion is challenged. Faith built on human wisdom trembles when doubt arrives. But faith built on the power of God endures.
Now, it is instructive to note that Paul never says that the way to understand God’s foolishness is through human wisdom. No, God’s foolishness is made known through God’s power, because it is not human response to wise or persuasive words that transforms lives, but a powerful, supernatural, and gracious act of God that takes out a dead heart of stone and replaces it with a living heart of flesh and fills the spiritually dead person with his life-giving Spirit (Ezekiel 36:26).
That is why Paul says: "My speech… was not with persuasive words of human wisdom, but with a demonstration of the Spirit and of power." What demonstration is more powerful than a converted heart?
Their very existence as believers was proof of power proclaimed in weakness.
You see, the message of the cross does not need to be packaged in brilliance…it is brilliant in and of itself and it is powerful…powerful to make even the dead live.
The fourth thing Paul redefines is the matter of maturity. Some in Corinth apparently believed that they were spiritually superior to the rest. They thought they were more insightful, more enlightened and more spiritually mature.
Now, it is important to note that while Paul does not deny maturity, he does redefine it. For Paul, true maturity is not secret knowledge or intellectual superiority or mystical elitism...the “I have arrived” syndrome. I alone have the corner on the truth. I alone am right.
For Paul true maturity is humbly receiving and believing what God alone reveals through his Spirit…and neither receiving nor believing has anything to do with our giftedness or our intelligence, because, as Paul tells us here, no one knows the thoughts of God except the Spirit of God. And that same Spirit has been given to every believer. Not just the impressive ones. Not just the articulate ones. Not just the so-called talented or gifted ones. No, he has been given to all believers which means any form of spiritual elitism has absolutely no foundation. None.
Because the Spirit is not earned. He is given. The wisdom we have as believers…the power we have as believers…our abilities, or giftedness…everything we are and everything we ever will be is given to us by one and the same Spirit. Whatever we are we are because of him. That is our identity. We are defined by him…we are defined by his grace, his mercy, and his love. Not by anything else. In this we all have received the wisdom of God.
And receiving and believing this humbling truth defines maturity.
Then finally Paul brings it all to a breathtaking conclusion by redefining our identity: "We,” he says, “have the mind of Christ."
This is not merely knowledge about Jesus, or an admiration of Jesus, nor even only an association with Jesus. No, this is a participation in Jesus…a transformation…a realignment.
To have the mind of Christ is to see everything differently. To value humility over prestige…service over status…faithfulness over recognition.
It is to think like the one who washed feet…it is to think like the one who bore shame…it is to think like the one who made himself nothing by taking on the form of a slave, despising humiliation by embracing the cross. This is the ultimate redefinition. To have the mind of Jesus.
Now, in closing, let us return to that restaurant for a moment where we overheard two men comparing brands. Tesla versus Mercedes. Performance versus prestige. Identity tied to reputation. These men were not buying cars. They were buying identity and status.
That’s exactly what Corinth was doing. "I belong to Paul." "I belong to Apollos." "I belong to Cephas." “I am eloquent.” “I am important.” “I am wise.” “I am mature.” All of that is brand loyalty…spiritual branding. But Paul walks into that branding and overturns them all.
He says: You were not baptised into a brand. You were baptised into a Saviour. Not into a celebrity. Into a crucified Lord. Not into prestige. Into grace.
You were baptised into the name that changes everything – you were baptised into the name of Jesus.
And here is the question that confronts us today:
What name or brand or ability defines you?
Or how would you define yourself?
If you belong to Jesus…truly belong to Jesus…then there is no room for boasting about brand names and therefore there is no room for rivalry or for spiritual pride or for division.
There can only be gratitude, humility, servanthood, and worship, because the cross redefines everything. It rewrites what wisdom is, it reorders status, it reveals true maturity, and it reshapes identity…and in that redefinition, we discover who we truly are.
We are people marked by one name…the name of Jesus Christ and him crucified.
One day every brand will fade…every famous celebrity will be forgotten…every symbol of prestige will rust…but one name will remain for eternity…the name into which you were baptised. The name of Jesus Christ and him crucified.
Shall we pray?
© Johannes W H van der Bijl 2026









